Certificate Program in Digital Marketing
Course Overview
Course Contents
The Certificate Program in Digital Marketing is designed to introduce non-IT graduates to the essential tools, techniques and strategies used in online marketing. This beginner-friendly program focuses on equipping students with practical skills to create and manage successful digital campaigns, helping businesses grow in a highly competitive digital landscape. With a mix of theoretical concepts and hands-on projects, participants will gain confidence and expertise to excel in this dynamic field.
| Module | Details |
|---|---|
| Module 1 Introduction to Digital Marketing |
Objective: Overview of Digital Marketing and Its Importance. Understanding Digital Channels and Marketing Funnels. Trends and Career Opportunities in Digital Marketing. |
| Module 2 Search Engine Optimization (SEO) |
Objective: Introduction to Search Engines and How They Work. Keyword Research and On-Page Optimization. Off-Page SEO Techniques and Link Building. Tools: Google Search Console, Yoast SEO. |
| Module 3 Search Engine Marketing (SEM) and PPC Advertising |
Objective: Basics of Pay-Per-Click (PPC) Advertising. Creating Google Ads Campaigns. Keyword Bidding and Budget Management. Measuring Campaign Performance and ROI. |
| Module 4 Social Media Marketing (SMM) |
Objective: Overview of Social Media Platforms: Facebook, Instagram, LinkedIn and Twitter. Building Social Media Strategies for Engagement. Social Media Advertising: Paid Ads and Audience Targeting. Tools: Facebook Ads Manager, Hootsuite. |
| Module 5 Content Marketing |
Objective: Creating Engaging and Valuable Content. Types of Content: Blogs, Videos, Infographics and Podcasts. Content Distribution Strategies and Platforms. Tools: Canva, Grammarly, Content Calendars. |
| Module 6 Email Marketing |
Objective: Building and Managing Email Lists. Designing Effective Email Campaigns. Tools: Mailchimp, HubSpot, Constant Contact. Measuring Success: Open Rates and Click-Through Rates. |
| Module 7 Web Analytics and Performance Measurement |
Objective: Basics of Web Analytics and Data Interpretation. Using Google Analytics to Track Website Traffic. Key Metrics: Bounce Rates, Conversion Rates and User Behavior. Tools: Google Analytics, Ubersuggest. |
| Module 8 Affiliate and Influencer Marketing |
Objective: Understanding Affiliate Programs and Networks. Creating and Managing Affiliate Campaigns. Collaborating with Influencers for Brand Promotion. |
| Module 9 E-Commerce Marketing |
Objective: Basics of E-Commerce Platforms (Shopify, WooCommerce). Driving Traffic to Online Stores through Campaigns. Retargeting Ads and Conversion Optimization. |
| Module 10 Mobile Marketing |
Objective: Basics of Mobile Marketing Strategies. App Store Optimization (ASO). Mobile-Friendly Websites and Campaigns. |
| Module 11 Digital Marketing Ethics and Compliance |
Objective: Understanding Privacy Laws: GDPR and CCPA. Best Practices for Ethical Digital Marketing. Avoiding Black Hat SEO and Spam Techniques. |
| Module 12 Final Project: Creating a Digital Marketing Strategy |
Objective: Developing a Comprehensive Marketing Plan for a Business. Practical Application: Executing Campaigns Using Learned Tools. Presenting Results and Receiving Feedback. |
Course Fee
Your Investment
Rs 60,000/=
Admission Requirements
- Basic Computer Skills: Familiarity with web browsers, Microsoft Office or Google Workspace.
- Interest in Marketing: A desire to understand how businesses engage with customers online.
- Proficiency in English: For communication and comprehension of course materials.
Target Audience
- Non-IT Graduates: Individuals seeking to enter the digital marketing field with minimal prior technical knowledge.
- Entrepreneurs: Small business owners looking to market their businesses online.
- Career Changers: Professionals from other industries transitioning into digital marketing.
- Fresh Graduates: Students aiming to build employable skills in a high-demand area.
Please review the entry requirements before starting your application.
