Certificate Program in Digital Marketing

  • Onsite and Online
  • Intakes: Jan, Apr, Jul, Oct

Digital marketing is an essential skill in today’s business environment, empowering individuals to connect with audiences, build brands and drive sales through various online channels. This program provides a comprehensive introduction to key areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) advertising, Email Marketing, Content Marketing and Analytics. Designed for non-IT graduates, it breaks down complex topics into simple, actionable steps, ensuring students can apply their knowledge to real-world scenarios.

Course Description

The Certificate Program in Digital Marketing is designed to introduce non-IT graduates to the essential tools, techniques and strategies used in online marketing. This beginner-friendly program focuses on equipping students with practical skills to create and manage successful digital campaigns, helping businesses grow in a highly competitive digital landscape. With a mix of theoretical concepts and hands-on projects, participants will gain confidence and expertise to excel in this dynamic field.

Upon completing this program, participants will be able to:

  1. Develop and execute digital marketing strategies for businesses.
  2. Optimize websites for search engines using SEO techniques.
  3. Create and manage social media campaigns for audience engagement.
  4. Design and implement effective email marketing campaigns.
  5. Use analytics tools to measure and improve campaign performance.
  6. Understand the fundamentals of PPC advertising and budget optimization.
  7. Manage e-commerce marketing strategies to drive online sales.
  8. Apply affiliate and influencer marketing techniques to expand brand reach.
  • Basic Computer Skills: Familiarity with web browsers, Microsoft Office or Google Workspace.
  • Interest in Marketing: A desire to understand how businesses engage with customers online.
  • Proficiency in English: For communication and comprehension of course materials.
  1. Non-IT Graduates: Individuals seeking to enter the digital marketing field with minimal prior technical knowledge.
  2. Entrepreneurs: Small business owners looking to market their businesses online.
  3. Career Changers: Professionals from other industries transitioning into digital marketing.
  4. Fresh Graduates: Students aiming to build employable skills in a high-demand area.
Module 1: Introduction to Digital Marketing
 

Overview of Digital Marketing and Its Importance.

Understanding Digital Channels and Marketing Funnels.

Trends and Career Opportunities in Digital Marketing.

 
Module 2: Search Engine Optimization (SEO) 

Introduction to Search Engines and How They Work.

Keyword Research and On-Page Optimization.

Off-Page SEO Techniques and Link Building.

Tools: Google Search Console, Yoast SEO.

 
Module 3: Search Engine Marketing (SEM) and PPC Advertising 

Basics of Pay-Per-Click (PPC) Advertising.

Creating Google Ads Campaigns.

Keyword Bidding and Budget Management.

Measuring Campaign Performance and ROI.

 
Module 4: Social Media Marketing (SMM)
 

Overview of Social Media Platforms: Facebook, Instagram, LinkedIn and Twitter.

Building Social Media Strategies for Engagement.

Social Media Advertising: Paid Ads and Audience Targeting.

Tools: Facebook Ads Manager, Hootsuite.

 
Module 5: Content Marketing 

Creating Engaging and Valuable Content.

Types of Content: Blogs, Videos, Infographics and Podcasts.

Content Distribution Strategies and Platforms.

Tools: Canva, Grammarly, Content Calendars.

 
Module 6: Email Marketing
 

Building and Managing Email Lists.

Designing Effective Email Campaigns.

Tools: Mailchimp, HubSpot, Constant Contact.

Measuring Success: Open Rates and Click-Through Rates.

 
Module 7: Web Analytics and Performance Measurement 

Basics of Web Analytics and Data Interpretation.

Using Google Analytics to Track Website Traffic.

Key Metrics: Bounce Rates, Conversion Rates and User Behavior.

Tools: Google Analytics, Ubersuggest.

 
Module 8: Affiliate and Influencer Marketing
 

Understanding Affiliate Programs and Networks.

Creating and Managing Affiliate Campaigns.

Collaborating with Influencers for Brand Promotion.

 
Module 9: E-Commerce Marketing
 

Basics of E-Commerce Platforms (Shopify, WooCommerce).

Driving Traffic to Online Stores through Campaigns.

Retargeting Ads and Conversion Optimization.

 
Module 10: Mobile Marketing 

Basics of Mobile Marketing Strategies.

App Store Optimization (ASO).

Mobile-Friendly Websites and Campaigns.

 
Module 11: Digital Marketing Ethics and Compliance 

Understanding Privacy Laws: GDPR and CCPA.

Best Practices for Ethical Digital Marketing.

Avoiding Black Hat SEO and Spam Techniques.

 
Module 12: Final Project: Creating a Digital Marketing Strategy 

Developing a Comprehensive Marketing Plan for a Business.

Practical Application: Executing Campaigns Using Learned Tools.

Presenting Results and Receiving Feedback.

 
The delivery method for this certification is entirely online, requiring candidates to have access to a personal computer.

Sinhala and Simple English

30 Hours
2 Hours, 3 Days per week
Rs 15,000/= 

How to Apply

  • You Apply

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

  • We Connect

After you submit your application, an admissions representative will contact you and will help you to complete the process.

  • You Get Ready

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

How To Apply

Your Application

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

Our Response

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Your Journey

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

FORM

Are you ready to take the next step toward your future career?
Application Form